Welcoming fans into their favorite worlds.
The Delightful N is a global, on product activation that translates Netflix tentpole title worlds into distinctive brand moments that scale globally as a story first brand signature. It balances experimentation with brand consistency, giving audiences another chance to experience Netflix’s brand ethos: the thrill of what’s next.
Credits
Agency Partners
Jesse Green
Tanya Kumar
Lucía Riquelme
Karl Lunan
Brooke Lonegan
Midori McSwain
Mirada
Deva Studios
Frankenstein ↑
For Guillermo del Toro’s Frankenstein, the Delightful N was crafted as a gothic, story-led brand moment that leans into creation and consequence. The design language pulls from antique craft, shadow, and charged atmosphere to hint at the film’s tension between wonder and dread, while still landing with the clarity and premium simplicity of the Netflix brand.
Stranger Things ↑
For Stranger Things, the Delightful N taps the show’s nostalgia and creeping unease. It pulls from 80s analog signal, suburban stillness, and that unmistakable Upside Down tension, like the air changing right before something breaks through. It lands fast, iconic, and instantly recognizable as Netflix.
Wednesday ↑
For Wednesday, the Delightful N leans into razor sharp wit, dark elegance, and the thrill of the unexpected. It pulls from gothic texture, deadpan confidence, and a clean snap of tension that feels equal parts playful and dangerous. The moment lands like a smirk, then drops you straight into the story.
Squid Game ↑
For Squid Game, the Delightful N captures that immediate hit of joy and dread, like the moment the rules snap into place. It pulls from the bunker complex’s stark geometry, brutal symmetry, and iconic game-world cues to keep the tension humming under the surface. The message is simple and relentless: you’re always in the game